Senior Executive - Growth Marketing

Senior Executive - Growth MarketingLocation: MumbaiAbout Us StayVista is India's largest villa hospitality brand and has redefined group getaways. Our handpicked luxury villas are present in every famous holiday destination across the country. We curate unique experiences paired with top-notch hospitality, creating unforgettable stays. Here, you will be a part of our passionate team, dedicated to crafting exceptional getaways and curating one-of-a-kind homes. We are a close-knit tribe, united by a shared love for travel and on a mission to become the most loved hospitality brand in India.Why Work With Us At StayVista, you're part of a community where your ideas and growth matter. We're a fast-growing team that values continuous improvement. With our skill upgrade programs, you'll keep learning and evolving, just like we do. And hey, when you're ready for a break, our villa discounts make it easy to enjoy the luxury you help create.Your Role As a Senior Executive at StayVista, we are looking for a hands-on paid acquisition specialist who has actively managed and optimized Meta and Google Ads campaigns. This role focuses on driving bookings and revenue through performance channels, running structured experiments, and improving campaign efficiency across the funnel.

Build, manage, and optimise Meta and Google Ads campaigns with a focus on bookings, revenue, CAC, and ROAS.Own campaign execution across channels including Meta Ads (Reels, Feed, Stories) and Google Ads (Search, Performance Max, Display, YouTube).Monitor daily performance metrics and take optimization decisions related to bidding, targeting, creatives, and budget allocation.Conduct audience testing, creative testing, and funnel experimentation to improve conversion rates.Analyze campaign performance using GA4 and Ads Manager dashboards to identify scaling opportunities.Work closely with growth, brand, and product teams to translate campaign insights into actionable experiments.Maintain structured UTM tracking and ensure campaign attribution is accurate across paid channels.Strong understanding of paid media metrics such as CTR, CVR, CPA, ROAS, and AOV.Experience scaling campaigns and optimizing budgets based on performance data.Comfortable working inside Meta Ads Manager, Google Ads, and GA4.Strong Excel/Sheets skills for performance tracking and reporting.Understanding of funnels, attribution basics, and user segmentation from a paid acquisition perspective.Ability to translate campaign performance into clear insights and actions.