Marketing Manager

• Develop and execute offline marketing and business development strategies to increase patient footfall.
• Build and maintain relationships with referring doctors, clinics, diagnostic centers, pharmacies, and healthcare partners.
• Generate corporate tie-ups for employee health check-ups and wellness programs.
• Plan and execute health camps, awareness programs, medical outreach activities, and community engagement initiatives.
• Coordinate with local associations, apartments, schools, colleges, industries, and NGOs for healthcare programs.
• Promote hospital specialties and healthcare packages through field marketing activities.
• Work closely with consultants and hospital management to improve referral networks.
• Coordinate with the digital marketing agency for online campaigns and ensure quality lead generation.
• Monitor patient referrals, marketing activities, and campaign effectiveness through regular MIS reports.
• Conduct market research and competitor analysis to identify business growth opportunities.
• Build and maintain a positive brand image for BR Hospitals within the local community.
• Ensure all marketing activities adhere to healthcare ethics and hospital guidelines.

Key Performance Indicators (KPIs)  

• Number of doctor visits per month.
• New referral partnerships created.
• Corporate tie-ups established.
• Health camps and outreach programs conducted.
• OPD patient referrals generated.
• Conversion of marketing leads into patient visits.
• Monthly marketing activity reports and ROI tracking.

Requirements

• Bachelor's / Master's Degree in Marketing, Business Administration, Healthcare Management, or related field.
• 1–3 years of experience in hospital marketing, business development, pharmaceutical marketing, or healthcare field operations.
• Strong networking and relationship-building skills.
• Excellent communication and presentation abilities.
• Experience in organizing health camps, corporate events, and community outreach programs.
• Basic understanding of digital marketing and the ability to coordinate with external marketing agencies.
• Proficiency in MS Excel, Google Sheets, and basic reporting tools.
• Self-motivated with the ability to work independently and achieve targets.
• Willingness to travel extensively for field visits and business development activities.
• Preferred language: Tamil, Telugu, and English.

Benefits

• Salary: ₹12,000 – ₹15,000 per month + Performance-Linked Incentives.
• Opportunity to work in a growing multi-speciality healthcare organization.
• Exposure to hospital business development and healthcare branding.
• Career growth and professional development opportunities.
• Supportive and collaborative work environment.