Executive - Performance Marketing

Social Donut is seeking a detail-oriented and results-driven individual to join our team as a Performance Marketing Executive. As a Performance Marketing Executive, you will play a crucial role in evaluating campaign performance, generating insights, and contributing to the success of our clients.

Responsibilities:

1. Campaign Analysis:Evaluate the performance of digital advertising campaigns on various platforms, focusing on key metrics such as click-through rates, conversion rates, and return on ad spend.Provide regular reports and actionable insights to internal teams and clients.
2. Data Interpretation:Analyze large datasets to identify trends, patterns, and opportunities for optimization.Work closely with the digital marketing team to refine strategies based on data-driven insights.
3. Ad Platform Management:Assist in the management and optimization of digital advertising campaigns, with a primary focus on platforms like Google Ads and Facebook Ads.Collaborate with cross-functional teams to ensure campaigns align with overall marketing goals.
4. Budget Monitoring:Support the monitoring of campaign budgets and pacing, providing recommendations for efficient resource allocation.Contribute to budget optimization strategies based on performance analysis.

Bachelor's degree in Marketing, Advertising, Business, or a related field.