Social Media Executive

The Social Media Executive will be responsible for creating, curating and managing content across all social media platforms to increase brand awareness, customer engagement and website traffic. Develop and execute a data-driven social media strategy aligned with business goals. Optimize content for different social media platforms, including Instagram, Facebook, Twitter, LinkedIn and YouTube. Generate, edit, publish and share daily content (text, images, videos, reels, stories) to build meaningful customer connections. Engage with followers, respond to queries and encourage positive interactions to foster brand loyalty. Set up and optimize company pages across platforms to improve brand visibility and reach. Identify brand advocates, influencers, and community groups to drive organic growth. Execute paid campaigns through Facebook Ad Manager and Google Ads to enhance reach and conversions. Monitor, track and analyze social media performance using tools like Google Analytics, Meta Business Suite and third-party social media tools. Prepare monthly reports and insights with actionable recommendations for continuous improvement. Work closely with the Marketing, Design, and Product teams to ensure social media campaigns align with brand goals. Plan and maintain an editorial content calendar for timely execution of promotions, launches and collaborations. Identify opportunities for viral and trend-driven content to enhance audience engagement.

The ideal candidate should have a strong grasp of social media strategies, content creation and analytics to build a dynamic and engaging brand presence. 1-3 years of experience in Social Media Marketing, Digital Media or Content Strategy.