Digital Marketing Manager

Symbroj Group operates across multiple high-growth sectors:

• Symbroj Media Pvt Ltd – PR, Publications, Exhibitions & Conference Promotion
• Symbroj Solar Pvt Ltd – Solar Rooftop EPC Solutions
• Symbroj Cleantech Pvt Ltd – Hydrogen Plant EPC & Clean Energy Solutions

We are looking for a hands-on Digital Marketing Manager with strong execution skills in Google Ads and LinkedIn Ads, capable of generating quality leads for B2B and service-based businesses.

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Job Summary

The Digital Marketing Manager will be responsible for planning, executing, and optimizing paid advertising campaigns on Google Ads and LinkedIn Ads to generate leads for our Media, Solar, and Cleantech verticals.

This is an execution-focused role, ideal for a marketer who understands performance metrics, enjoys working with real budgets, and wants exposure to B2B, EPC, and high-value services marketing.

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Key Responsibilities

1. Google Ads Management

• Create and manage Search campaigns for:

  • Solar Rooftop EPC (Commercial & Residential)
  • PR, Exhibition & Conference Promotion services

• Perform keyword research, ad copy creation, and basic bid optimization

• Monitor daily spend, CTR, CPC, and Cost Per Lead (CPL)

• Add negative keywords to reduce wasteful spend

2. LinkedIn Ads Management

• Run B2B lead generation campaigns targeting:

  • Marketing Heads, Event Managers (Media vertical)
  • Business Owners, Plant Heads, CXOs (Solar & Cleantech)

• Use LinkedIn Lead Gen Forms effectively

• Optimize targeting by job title, industry, company size, and geography

3. Lead Handling & Reporting

• Download and maintain daily leads in Excel / Google Sheets
• Share leads with the sales team in a timely manner
• Prepare weekly performance reports (Spend vs Leads vs CPL)

4. Creative & Coordination

• Coordinate with internal teams for ad creatives and landing page content
• Use Canva for basic ad creatives if required
• Test ad headlines, descriptions, and CTAs

Requirements

Experience

• 1–3 years of hands-on experience in Google Ads and/or LinkedIn Ads
• Experience in B2B lead generation or service-based marketing preferred

Technical Skills

• Google Ads (Search campaigns – mandatory)

• LinkedIn Campaign Manager (Lead Gen Ads – mandatory)

• Basic understanding of:

  • CPC, CPL, CTR
  • Conversion tracking concepts

• MS Excel / Google Sheets (basic reporting)

Additional Skills

• Decent English writing skills for ad copy
• Familiarity with Canva is a plus
• Ability to learn technical domains like Solar & Hydrogen

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What We Offer

• Exposure to three fast-growing industries (Media, Solar, Clean Energy)
• Hands-on experience with real ad budgets
• Opportunity to grow into a Performance Marketing Specialist
• Direct learning from senior management
• Performance-based salary revision opportunities

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Who Should NOT Apply

• Candidates looking only for social media posting roles
• Candidates with zero paid ads experience
• Candidates expecting senior-level strategy roles at junior salary levels

Benefits

What You'll Get at Symbroj

• Hands-On Paid Ads Experience

  Work directly on Google Ads and LinkedIn Ads with real budgets, not dummy or training accounts.

• Multi-Industry Exposure

  Gain experience across Media & PR, Solar EPC, and Hydrogen/Clean Energy—a rare and valuable mix for your resume.

• Fast Learning & Career Growth

  This role offers a steep learning curve in B2B lead generation, performance marketing, and EPC marketing.

• Direct Access to Leadership

  Work closely with senior management and understand how marketing connects with sales and business growth.

• Skill Development

  Learn and improve skills in:

  • Google Ads & LinkedIn Ads optimization
  • Ad copywriting & lead generation funnels
  • Basic analytics & reporting

• Performance-Based Growth

  Salary revisions and role upgrades based on performance, lead quality, and consistency.

• Creative Ownership

  Freedom to test ad copies, creatives, and targeting ideas—your work will be visible and valued.

• Supportive Work Environment

  Small team, clear expectations, and practical learning—no unnecessary hierarchy.