Manager- ABM & Demand Generation

Role Overview

The Manager of ABM & Growth will own Systango's account- based marketing strategy, demand generation initiatives, and enterprise growth programs across key global markets. This role requires a highly commercial marketing leader with deep experience in B2B technology services, digital engineering, consulting, AI/GenAI, cloud, and software development services. The successful candidate will work closely with sales, delivery, leadership, and subject matter experts to drive engagement within strategic enterprise accounts, generate qualified pipeline, and contribute directly to revenue growth. This is a leadership role responsible for marketing strategy, execution, performance management, and team development.

Key Responsibilities

Account-

Based Marketing (ABM) Strategy

• Define and execute Systango's global ABM strategy focused on enterprise and mid- market accounts.
• Build account segmentation frameworks and prioritize Tier 1, Tier 2, and Tier 3 target accounts.
• Develop highly personalized, multi- touch engagement programs for strategic prospects.
• Partner with sales leadership to align account plans, buying personas, messaging, and outreach strategies.
• Drive executive- level engagement within target accounts.

Demand Generation & Pipeline Growth

• Own marketing- sourced and marketing- influenced pipeline targets.
• Design and execute integrated demand generation campaigns across digital, content, email, paid media, webinars, events, and partner channels.
• Create scalable lead generation programs supporting multiple service lines.
• Optimize funnel performance from awareness to opportunity creation.
• Improve conversion rates across MQL, SQL, opportunity, and revenue stages.

Growth Marketing

• Develop growth strategies that increase market penetration and brand visibility.
• Leverage data- driven experimentation to improve campaign performance and customer acquisition.
• Identify new channels and growth opportunities within target industries and geographies.
• Drive expansion within existing accounts through cross- sell and upsell marketing initiatives.

Content & Thought Leadership

• Position Systango as a trusted technology partner in AI, GenAI, Product Engineering, Cloud, Data Engineering, and Digital Transformation.
• Lead creation of thought leadership content including whitepapers, research reports, webinars, executive briefs, case studies, and success stories.
• Collaborate with internal SMEs and leadership teams to create differentiated market narratives.
• Strengthen executive branding and social selling initiatives.

Digital Marketing & Marketing Operations

• Oversee paid and organic marketing channels including LinkedIn, Google, industry publications, and strategic partnerships.
• Manage website conversion optimization and lead capture initiatives.
• Implement marketing automation and nurture programs.
• Ensure accurate attribution and campaign measurement.

Events, Partnerships & Industry Presence

• Lead participation in conferences, industry events, webinars, roundtables, and executive networking programs.
• Identify strategic partnerships that accelerate business growth.
• Drive sponsorship and co- marketing opportunities with technology partners and industry organizations.

Team Leadership

• Build, mentor, and manage a high- performing marketing team.
• Establish clear goals, KPIs, and accountability frameworks.
• Manage agencies, consultants, content partners, and external vendors.
• Foster a culture of innovation, ownership, and performance excellence.

Marketing Analytics & Revenue Operations

• Own marketing dashboards, reporting, and performance reviews.
• Track campaign ROI, CAC, CPL, marketing contribution to pipeline, and revenue impact.
• Provide actionable insights to leadership teams.
• Continuously optimize budget allocation and marketing effectiveness.

• 10 + years of experience in B2B technology marketing, growth marketing, demand generation, or ABM.
• Proven experience marketing IT Services, Digital Engineering, Technology Consulting, SaaS, AI/ML, Cloud, or Software Development services.
• Demonstrated success in generating enterprise pipeline and contributing to revenue growth.
• Strong expertise in Account- Based Marketing (ABM) strategies and execution.
• Experience working with enterprise sales teams and complex B2B buying cycles.
• Hands- on experience with LinkedIn Ads, Google Ads, marketing automation platforms, and CRM systems such as HubSpot or Salesforce.
• Strong understanding of marketing analytics, attribution, and performance measurement.
• Excellent communication, storytelling, stakeholder management, and leadership skills.
• Experience leading and developing marketing teams.