Marketing Executive

Job description

Based in: This is a full-time, in-office role (5 days a week) based at our office in Versova, Mumbai

Company and Team Overview:

Talent Systems, LLC is the leading technology solution provider for casting and auditioning in the entertainment
industry. Casting directors and agents worldwide use Talent Systems' portfolio of products to source and manage
talent across film, television, commercials, theatre, and digital projects, powering an unparalleled, global casting
software ecosystem.

We are headquartered in Los Angeles and operate in the US, Canada, the UK, Australia, and India. Our portfolio
brands include Casting Networks, Spotlight, FastCast, Cast It, Casting Frontier, Staff Me Up, Tagmin, and Cast It
Reach.

FastCast is India's premier digital casting platform, built to bring structure, transparency, and technology to one of
the world's largest entertainment industries. FastCast connects talent from across the country with leading
Casting Directors and production houses, replacing fragmented WhatsApp messages and physical queues with a
verified, legitimate digital ecosystem. We are currently setting up our studio in Versova, Mumbai, and are building
the founding team that will shape the future of casting in India. This is a fantastic opportunity for someone who is
ambitious and wants to be part of a company that is disrupting the sector.

Job requirements

● Previous experience working in a startup environment, Proven experience in digital marketing within the entertainment, media, or event industries.
● Ability to take creative digital concepts from ideation through to launch.
● Experience managing social media agencies and/or external creative agencies.
● Ability to efficiently manage large-scale digital marketing channels and campaigns.
● Willingness and ability to work a full-time, 5-days-a-week schedule on-site at the Versova office.
● A commitment to provide exceptional service and a positive experience for all users and partners.
● Strong problem-solving skills with the ability to anticipate challenges.
● Hands-on experience with photo shoots and event production is a plus.
● Tech-savviness with industry-standard content management systems and analytics tools

Job responsibilities

● Execute FastCast's end-to-end digital media strategy across WhatsApp, Instagram, LinkedIn, Threads,
X, Facebook, YouTube and FastCast.com.
● Oversee the creation of engaging customer-focused content (independently or alongside agencies) to
boost brand awareness and conversions.
● Act as the primary point of contact for the external social media agency during the launch phase,
reviewing all deliverables for brand tone, cultural accuracy, and alignment with FastCast's Indian
identity.
● Build and nurture strong professional relationships with Indian casting directors, production houses,
acting schools, talent agencies, and influencers to drive industry credibility and app adoption.
● Coordinate closely with our casting users to design and execute co-branded marketing campaigns,
leveraging their reputation to establish FastCast's localised authority.
● Update the FastCast.com website using WordPress, eventually collaborating with the Digital Marketing
Manager at Talent Systems Europe to migrate the platform to a shared WordPress Gutenberg multi-
site framework.
● Execute targeted paid social media campaigns across Meta and Google platforms to drive user sign-
ups across Tier 1, Tier 2, and Tier 3 Indian cities.
● Monitor, analyse, and report on key marketing metrics—including follower growth, engagement rates,
reach, and conversion to sign-ups - aligning all efforts with the company's subscriber milestones.
● Plan and execute photo and video shoots to capture imagery and content to use across FastCast's
marketing channels
● Uphold brand guidelines, ensuring campaigns and services comply with company policies and local
regulations.
● Partner with the cross-functional FastCast team to support and promote feature launches and events.