Associate - Field Marketing

Key Responsibilities

1. Offline & On-Ground Marketing

Plan and execute

education fairs, university visits, school/college seminars, workshops, and counselling events

.

Coordinate logistics, collaterals, registrations, and on-ground branding for events.

Support city-level and centre-level marketing initiatives.

2. Brand & Marketing Collaterals

Manage creation, printing, and distribution of:

Brochures, flyers, standees, banners, posters

Student guides, intake calendars, destination brochures

Ensure brand consistency across all offline materials.

Maintain inventory of marketing collaterals across centres.

3. University & Partner Marketing

Coordinate with

international university partners

for joint marketing initiatives.

Support co-branded campaigns, university days, and info sessions.

Manage communication and approvals related to partner branding.

4. Content Coordination (Non-Digital)

Coordinate content for:

Student testimonials & success stories

Case studies, visa success highlights

Counsellor-facing sales decks and pitch materials

Work with internal teams or external vendors for copy, design, and printing.

5. Counsellor & Sales Enablement

Create and update

sales support materials

for counsellors (presentations, FAQs, intake updates).

Act as a bridge between marketing and counselling teams.

6. PR, Outreach & Local Visibility

Support local PR activities, campus tie-ups, coaching centre partnerships, and community outreach.

Coordinate sponsorships, local branding opportunities, and print/media visibility where applicable.

7. Reporting & Coordination

Track event participation, footfall, enquiries, and lead handover to counselling teams.

Prepare basic marketing activity reports for th

e Marketing Lead.

Coordinate with vendors, printers, event partners, and internal stakeholders.

Required Skills & Qualifications

Must-Have

1–4 years of experience in

offline marketing, field marketing, or brand marketing

, preferably in

overseas education, edtech, or services businesses

.

Strong coordination and vendor management skills.

Excellent communication and stakeholder management abilities.

Willingness to travel for events and centre-level activities.

Good to Have

Experience in

education fairs, student outreach, or B2C services marketing

.

Familiarity with study-abroad destinations, intakes, and admission cycles.

Experience working with universities or international partners.

Ideal Candidate Traits

Highly organized and execution-driven

Comfortable working with multiple teams and tight timelines

Strong attention to detail and brand discipline

Proactive, dependable, and hands-on

• Experience: 1+ year
• Seniority: Entry Level
• Languages: English