Assistant Manager/Manager – Growth

This is not a traditional marketing role. This is a business-owner role inside Teabox's D2C team. You will own, build, and scale one D2C sub-channel end-to-end—strategy to execution—driving revenue, growth, profitability, and team outcomes. Think of this as being the Founder of a mini P&L within Teabox.

Key Responsibilities:

1. Growth & Business Strategy (P&L Ownership) Own and deliver growth targets for your sub-channel: Revenue, ROAS, CAC, Contribution Margin. Build and execute quarterly and monthly growth plans with clear targets and action plans. Identify and unlock new scaling levers: pricing, offers, bundles, funnels, retention loops, experiments. Operate like an owner: make trade-offs, prioritize ruthlessly, and drive measurable results.
2. Creative + Performance Marketing Leadership Lead the creative strategy for your channel: hooks, angles, formats, messaging systems, and testing roadmaps. Work hands-on with performance marketing across Meta, Google, and emerging channels. Obsess over:CTR, CVR, CAC Creative fatigue & iteration velocity Funnel drop-offs and conversion bottlenecks Convert insights into repeatable, scalable growth systems.
3. Team Building & People Leadership Hire, build, and lead a high-ownership team (performance marketers, creatives, analysts). Set clear goals, accountability, and high operating standards. Coach the team to think in first-principles and outcomes, not tasks. Build a culture of speed, ownership, learning, and excellence.
4. Hands-On Execution & Problem Solving Be extremely hands-on: dashboards, ads manager, landing pages, funnels, copy, creative briefs. Identify bottlenecks quickly and fix them fast—without waiting for instructions. Kill what's not working. Double down on what is. Run experiments with urgency and discipline.
5. Cross-Functional Collaboration Work closely with Product & Sourcing, Supply Chain & Ops, Design & Content, and Founders. Align growth plans with inventory, product drops, and brand direction. Ensure scale doesn't break experience—keep growth sustainable and customer-first.

Proven record scaling a D2C business / channel / mini-P&L. Strong understanding of performance marketing + creative strategy (and how they work together). Strong people leadership: hiring, leading, motivating, and coaching teams. Highly hands-on: comfortable inside Ads Manager, dashboards, funnels, and creatives. Structured thinker + fast executor. High energy, positive attitude, and real hunger to build. Extreme ownership mindset: "This is my business."