Manager - Retention Marketing (WhatsApp and Email)

This is not a campaign execution role. This is an ownership role inside Teabox's D2C growth engine. As the Retention Marketing Manager (WhatsApp & Email), you will own repeat revenue and customer lifetime value as a business outcome. WhatsApp and Email are not "channels" here—they are profit levers. You will design, build, and scale lifecycle systems that drive frequency, engagement, and long-term value, end to end. Think of this role as being the Founder of Retention within Teabox. Key Responsibilities: Retention Strategy & Revenue Ownership Own retention-led revenue, repeat purchase rate, and LTV contribution from WhatsApp & Email. Build quarterly and monthly retention plans with clear revenue, engagement, and frequency targets. Identify and unlock growth levers: lifecycle timing, nudges, replenishment logic, loyalty mechanics, offers, and personalisation. Operate with an owner's mindset: prioritize what moves repeat revenue, cut noise, and focus on outcomes. Lifecycle & Automation Ownership (WhatsApp & Email) Own the full lifecycle strategy and execution across WhatsApp and Email. Design, build, and continuously optimize high-impact automated journeys, including:Welcome & onboardingBrowse/cart abandonmentPost-purchase education & usageReplenishment & repeat nudgesWin-back & churn preventionLoyalty, VIP, and high-LTV journeysEnsure flows are scalable, intelligent, and increasingly self-running. Campaign Strategy & Execution Plan and execute calendar-led and tactical campaigns aligned with business priorities. Partner with brand and content teams to maintain strong, consistent messaging. Ensure every communication is relevant, timely, and customer-first—not spammy or repetitive. Balance automation with thoughtful manual pushes when required. Segmentation, personalization & Customer Intelligence Build and maintain robust customer segmentation based on:Purchase behavior & frequencyRecency & engagementProduct affinityLifecycle stage & value tiersDrive personalization across message, timing, offers, and channel choice. Continuously refine segments to improve relevance and conversion. Analytics, Testing & Optimization Own retention performance metrics such as:Open rates, CTR, and CVRRepeat purchase rateLTV and revenue contribution from retention channels Run structured A/B tests across copy, creatives, timing, frequency, and offers. Turn insights into system-level improvements, not one-off wins. Cross-Functional Collaboration Work closely with performance, brand, product, tech, and data teams. Ensure clean data, correct tagging, and reliable lifecycle execution. Align retention journeys with inventory, product drops, and brand priorities.

3–6 years of experience in Retention / Lifecycle / CRM Marketing (D2C preferred). Strong hands-on experience with WhatsApp and Email automation platforms. Proven ability to scale lifecycle journeys that drive repeat revenue. Deep understanding of Indian D2C consumer behavior. Comfortable working with data, dashboards, and experimentation.