B2G - Sales Head.

The Head of B2G Sales will be a strategic leader responsible for driving the company's growth within the public sector in India. This role requires deep expertise in the government procurement ecosystem, specifically managing the entire lifecycle of sales through the Government e-Marketplace (GeM) portal, public bidding, and tendering processes. The successful candidate will build and maintain strong relationships with key Government Officials and Ministries to secure high-value contracts and establish the company as a preferred supplier to the government.Key Responsibilities:1. B2G Strategy & Revenue GrowthDevelop and execute a robust national B2G sales strategy to achieve aggressive revenue and market share targets.Identify, qualify, and capture new business opportunities within Central and State Government Ministries, PSUs, and Autonomous Bodies.Own the complete P&L for the B2G vertical.2. GeM Portal & E-Procurement ManagementLead the end-to-end management of all transactions on the Government e-Marketplace (GeM) portal.Oversee product/service listing, catalogue management, pricing strategies, and compliance on GeM.Monitor, analyze, and strategically respond to all bid types (Normal, Bunch, Reverse, Custom) and Direct Purchase opportunities on GeM.3. Bidding & Tendering ExcellenceTake ownership of the entire bidding and tendering process, from initial tender identification (RFP/RFQ/EoI) to final submission and contract negotiation.Establish stringent bid management procedures, governance, and processes to ensure all proposals are compliant, commercially sound, and compelling.Collaborate with Legal, Finance, and Technical teams to prepare precise technical and financial bid documents.4. Government & Stakeholder LiaisonCultivate and nurture high-level relationships with key Government Officials, Secretaries, and decision-makers across relevant Ministries and Departments.Act as the primary point of contact for all government relations, resolving issues, and ensuring the timely execution of orders and payments.Represent the company in pre-bid meetings, negotiations, and post-award discussions.5. Team Leadership & OperationsRecruit, train, mentor, and lead a high-performing team of B2G Sales Managers and Bid Executives.Manage the sales pipeline, provide accurate sales forecasts, and report performance metrics to the Senior Leadership team.Drive continuous improvement in bid win rates, proposal quality, and operational efficiency.

Proven Track Record: Demonstrable success in leading a B2G sales division and consistently exceeding sales targets.GeM Expertise: In-depth, hands-on experience and a strong understanding of the functioning, policies, and procedures of the GeM portal.Domain Knowledge: Comprehensive knowledge of the Indian public procurement landscape, tendering rules, and government finance/compliance norms.Networking: An established network of contacts within Central/State Government Departments and Ministries will be a significant advantage.Leadership: Exceptional leadership, negotiation, and people management skills.Soft Skills: Excellent written and verbal communication, presentation, and interpersonal skills to engage credibly at all levels of the government hierarchy.