Job Description – Graphic Designer

Department: D2C / Marketplace Location: Noida Sector 136

Role Overview

As a Graphic Designer in the D2C department, you will play a crucial role in enhancing our brands' online presence across various e-commerce platforms. Your creativity and design expertise will be key to creating visually compelling content that educates, engages, and influences customers.You will be responsible for creating and editing product visuals, developing engaging infographics, designing A+ content, and maintaining a consistent and attractive brand identity across digital commerce platforms.

Key Responsibilities

1. Mockups & Product Images

• Create high-quality and detailed mockups for products to be used across various e-commerce platforms.
• Edit and optimize product images to ensure they are clear, high-resolution, and ready for online listings.
• Use advanced photo manipulation and editing techniques to showcase products in different environments and contexts.
• Ensure product visuals are visually appealing while accurately representing the product.

2. Infographics

• Design informative and visually engaging infographics that effectively communicate product features, benefits, and usage.
• Transform product information into easy-to-understand visual content.
• Create visuals that educate customers and help them make informed purchasing decisions.
• Highlight key product USPs through effective visual storytelling.

3. A+ Content

• Develop eye-catching and engaging visuals for A+ Content across e-commerce platforms.
• Create layouts and visual elements that effectively communicate product benefits and brand value.
• Enhance the overall shopping experience through clear, attractive, and engaging visual content.
• Ensure A+ content follows brand guidelines and platform requirements.

4. Brand Stores & Product Pages

• Design and maintain brand stores and product pages with creative and engaging visual elements.
• Ensure all visuals are aligned with the brand's identity, guidelines, and overall communication.
• Maintain a consistent visual identity across different e-commerce platforms.
• Continuously improve brand stores and product pages based on creative and business requirements.

5. Ideation & Creative Strategy

• Work closely with the D2C team to develop and refine creative ideas and strategies for the brand's e-commerce presence.
• Contribute innovative and creative ideas to improve and optimize visual content.
• Develop creative concepts that support customer engagement and sales objectives.
• Collaborate with the team to understand product positioning, customer needs, and business objectives.

6. Market Research & Trends

• Stay updated with the latest e-commerce design trends, visual styles, and industry best practices.
• Research competitor brands and marketplace trends to identify new creative opportunities.
• Incorporate relevant design trends and best practices into the brand's visual strategy.
• Continuously explore new ways to improve the quality and effectiveness of e-commerce creatives.

• Proven experience as a Graphic Designer, preferably within D2C, e-commerce, advertising, or consumer brands.
• Strong knowledge of Adobe Photoshop and Illustrator.
• Experience in creating product mockups, product images, infographics, A+ Content, and e-commerce creatives.
• Strong understanding of visual hierarchy, typography, composition, and color.
• Good understanding of e-commerce platforms and their creative requirements.
• Strong photo editing, retouching, and image manipulation skills.
• Ability to convert product features and information into compelling visual stories.
• Strong attention to detail and consistency.
• Ability to manage multiple projects and meet deadlines.
• A creative mindset with strong ideation and problem-solving abilities.