Executive - Digital Marketing

The Digital Marketing Executive will lead digital strategies to promote residential and commercial real estate projects. The role involves managing online campaigns, increasing lead generation, driving site visits, and strengthening the company's digital presence across platforms. Key Responsibilities: 1. Lead Generation & Campaign Management •Create and manage digital campaigns for real estate projects on Google Ads, Meta Ads, LinkedIn, and other platforms.•Optimize campaigns for maximum leads, reduced CPL, and higher conversion rates.•Monitor budgets, track lead quality, and coordinate with sales teams for follow-ups. 2. Social Media & Online Branding •Manage social media profiles (Facebook, Instagram, LinkedIn, YouTube).•Plan content calendars, coordinate creatives, and promote project launches.•Build brand visibility through targeted campaigns and engagement activities. 3. SEO & Website Management •Improve ranking for project-specific keywords and real estate terms.•Ensure landing pages are optimized for conversions.•Manage website updates, project pages, and integrate lead forms. 4. Content Strategy •Develop and oversee content for ads, project posts, blogs, emailers, brochures, and videos.•Ensure messaging aligns with marketing goals and project positioning. 5. Analytics & Performance Tracking •Analyze campaign performance using Google Analytics, Search Console, and ad dashboards.•Prepare weekly and monthly reports on leads, CPL, ROI, and conversions.•Identify insights and continuously improve digital strategies. 6. Coordination & Vendor Management •Work closely with designers, agencies, and digital vendors for creative development and campaign execution.•Evaluate vendor performance and ensure timely delivery. 7. Project-Specific Marketing •Plan digital promotions for new project launches.•Conduct competitor analysis to understand market positioning.•Support events, exhibitions, and on-ground marketing with digital reach.

Bachelor's or Master's in Marketing, Digital Marketing, or related field.