Business Development Executive

Business Development Executive – Role Tasks

Lead Generation and Data Management:

• Sourcing accurate contact details of potential clients from online sources like Apollo.io, LinkedIn, company websites, Google search, industry directories and business networks.
• Identifying decision makers such as Founders, Directors, Project Managers, HR Heads, and Procurement Managers of target companies.
• Maintaining and updating leads database in CRM systems or internal Excel templates.
• Tracking lead status, follow-ups, and conversation history regularly.

Sales Outreach and Meetings:

• Conducting outreach through cold calls, emails, LinkedIn messages and other channels to connect with potential clients.

• Preparing for client meetings through structured research about the company, industry and business needs.

• Having effective discovery calls or meetings in order to:

  • Understand the client's business requirements and challenges.
  • Present the company's services clearly.
  • Identify opportunities for partnership or sales.

Sales Proposals and Presentations:

• Preparing customized proposals and presentations based on client requirements.
• Coordinating with internal teams such as operations, product or technical team to create solutions for the client.
• Sharing quotations, service details and project timelines with clients.

Sales Conversion:

• Following up regularly with prospects to move deals forward.
• Negotiating commercial terms while maintaining company profitability guidelines.
• Closing deals and converting prospects into paying clients.

Client Relationship Management:

• Writing professional emails to document discussions, agreements and next steps with clients.
• Building long-term relationships with clients for repeat business.
• Acting as the communication bridge between the client and internal teams during project execution.

Reporting and Coordination:

• Maintaining records of leads, meetings, proposals and closed deals.
• Preparing weekly or monthly sales activity reports for the management team.
• Coordinating with marketing and operations teams to support business development activities.

Requirements

Sales and Business Development Skills

• Lead generation and prospecting
• Cold calling and email outreach
• Client relationship management
• Sales negotiation and deal closing
• Understanding sales pipeline and sales cycle

Communication Skills

• Clear verbal communication with clients
• Professional email writing
• Presentation and proposal explanation skills
• Active listening to understand client needs

Market and Industry Knowledge

• Basic understanding of the company's products or services
• Knowledge of target industries and potential clients
• Awareness of competitors and market trends

Research and Data Management

• Ability to research companies and decision makers
• Using tools like LinkedIn, Google search, and business directories
• Maintaining accurate data in CRM or Excel

Business and Commercial Understanding

• Basic understanding of pricing, proposals and quotations
• Understanding client requirements and business problems
• Ability to identify new business opportunities

Digital and Technical Skills

• Basic knowledge of CRM tools
• MS Excel and MS PowerPoint
• Email and online meeting tools (Zoom, Teams, Google Meet, etc.)