Business Analyst - Digital Marketing (SEO & SEM Specialist)

Location: Hyderabad,Telangana,India

BA - Digital Marketing [SEO & SEM SPECIALIST]

Reports to:

Head - Market Intelligence

Duties and Responsibilities:

• Analyze current whereabouts of a business' online presence and its competitor rankings
• Strategize the SEO (white hat – On Page, Off Page) & SEM roadmap as per the inputs received.
• Perform keyword analysis and create, run and manage SEO & SEM related tasks Independently.
• Apply knowledge of SEO (both On Page & Off Page) and implement LINK building strategies.
• Independently create, run and manage PPC, display and affiliate marketing campaigns with relevant keyword analysis.
• Perform ROI analysis, create analytical reports to track and improve digital marketing efforts.
• Recommending strategies and suggestions in improving client's campaign performance.
• Work with business development team, and help them with digital marketing offerings.
• If needed, accountable to create, run and manage social media campaigns as required.

Desired Skills & Experience:

• 2-3 years of quality experience.
• Proven track record in achieving SEO results (Both On & Off Page) and improvised SERP rankings on major search engines.
• Thorough knowledge of digital marketing eco-system (SEO, SMM & SEM) is a must.
• Ability to significantly drive engagement and conversion.
• Recommending strategies and suggestions in improving client's campaign performance.
• Strong experience in managing PPC campaigns using Google AdWords or any other tools.
• Highly data driven approach to problem solving.
• Hands on experience in campaign optimization, keywords analysis, keyword research, reporting and analysis, and account audit activities.
• Passion for learning new tactics in analysis and applying them in real time.
• Excellent writing and presentation skills.
• Exceptional organizational and communication skills to work closely and build relationships with business development, creative and content teams.
• Google AdWords Certification preferred

(Only candidates with the above-mentioned experience should apply)

Key Takeways for YOU:

• Opportunity to work with a fast growing digital marketing and advertising organization.
• Be part of a young enthusiastic team of go-getters with an average age of 24!
• Learn and grow at a fast pace to become a master of your trade and beyond.

Career Graph:

• Senior Business Analyst
• Head - Market Intelligence

Annual CTC Range:

3.6 – 5 LPA (Based on profile and experience)

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