Marketing Manager

About Toprankers

Toprankers is a leading edtech company focused on career-oriented preparation for exams like CLAT, IPMAT, CUET, Judiciary, and other competitive entrances. We are expanding our presence in Mumbai and looking for a dynamic marketing professional to strengthen our on-ground brand visibility and institutional relationships.

Location: Borivali West, Mumbai

Role Overview

We are seeking a proactive and relationship-driven Marketing Executive to lead offline marketing initiatives in Mumbai. The ideal candidate will have strong experience in

school and college outreach

, local partnerships, and on-ground activations.

This role is highly field-oriented and requires strong networking, coordination, and execution capabilities.

Key Responsibilities

1. School & College Connect (Primary Focus)

Develop and maintain strong relationships with principals, coordinators, and placement heads.

Organize seminars, workshops, career counselling sessions, and aptitude tests in schools and colleges.

Build long-term institutional partnerships.

Generate student leads through institutional tie-ups.

2. On-Ground Brand Activation

Execute offline campaigns such as seminars, kiosks, education fairs, and local events.

Identify high-footfall areas for promotional activities.

Coordinate with vendors for branding materials (banners, standees, pamphlets).

3. Lead Generation & Conversion Support

Generate quality leads through field activities.

Coordinate with counselling and admissions team for follow-ups.

Track and report daily/weekly performance metrics.

4. Local Partnerships

Develop tie-ups with coaching centres, libraries, student communities, and local influencers.

Explore cross-promotional opportunities.

5. Market Intelligence

Track competitor activities in Mumbai.

Provide feedback on pricing, promotions, and student preferences.

Key Requirements

3-8 years of experience in offline marketing (education industry preferred).

Strong network in Mumbai schools and colleges (highly preferred).

Excellent communication and presentation skills.

Comfortable with field work and target-oriented environment.

Self-driven and relationship-focused.

Graduate in any discipline (MBA preferred but not mandatory).

• Experience: 3+ years
• Seniority: Mid Level
• Education: Bachelor's degree preferred
• Languages: English