B2B Marketing Senior Manager

Role Summary: The Marketing Manager – B2B is responsible for leading and executing the company's B2B Marketing strategy, building strong relationships with travel agents and corporate clients, and driving revenue growth. This role requires a strategic mindset, leadership skills, and a hands-on approach to expanding market share and achieving Marketing targets in the tourism and hospitality sector.

Key Responsibilities:

• Develop and execute strategies to acquire new B2B clients and expand the company's business network.

• Drive Marketing initiatives and campaigns to increase market share and revenue.

• Identify and capitalize on new business opportunities through market research and networking.

• Build and maintain strong relationships with key travel agencies, corporate clients, and business partners.

• Set and achieve monthly, quarterly, and annual Marketing targets as per company goals.

• Monitor Marketing performance and analyse market trends to optimize business strategies.

• Implement pricing strategies and Marketing promotions to drive conversions.

• Ensure daily Marketing reporting and accurate data management.ad, mentor, and motivate a team of B2B Marketing executives and assistant managers.

• Conduct regular training sessions to enhance product knowledge and Marketing skills.

• Monitor team performance, provide constructive feedback, and drive productivity.

• Promote a high-performance Marketing culture with a focus on customer satisfaction and retention.

• Act as the primary point of contact for key B2B clients, ensuring strong relationships.

• Handle high-value negotiations and resolve client concerns efficiently.

• Conduct regular client meetings, presentations, and business reviews.

• Stay updated on market trends, competitor strategies, and emerging opportunities.

• Provide insights to senior management to improve Marketing strategies and offerings.

• Recommend product and service improvements based on customer feedback.

• Work closely with operations, marketing, and product teams to ensure seamless service delivery.

• Align Marketing strategies with marketing campaigns for better lead conversion.

• Ensure compliance with company policies and industry regulations.

Preferred Qualifications & Experience:

·       Bachelor's/Master's degree in Business, Marketing, Marketing, or a related field.

·       Experience in B2B Marketing, preferably in the tourism and hospitality sector.

·       Proven track record of achieving and exceeding Marketing targets.

·       Experience with CRM tools, Marketing analytics, and reporting.

Core Competencies

·       Marketing & Business Development | Negotiation & Closing Skills | Relationship Management | Leadership & Team Management | Strategic Thinking & Decision Making | Target-Oriented Approach | Excellent Communication & Presentation Skills