B2C Tourism -Holiday Planners
Touracle
Description
Role Summary: The Marketing Manager – B2C is responsible for leading and executing the company's B2C Marketing strategy, managing Client leads received from Meta and driving revenue growth. This role requires excellent communication and convincing skills , Travel product knowledge , Instagram , meta champion. Have own followers and Reel creator . It requires to convert leads generated through Digital tools into Bookings with speedy TAT(Turnaround Time)
B2C Lead Generator role at Touracle, based on the specific criteria
1.Travel Product Knowledge
- All Products offerings knowledge
- work with Digital Marketing team to generate relevant sales Reels
2. High-Frequency Field Sales Execution
- Daily Agent Visits: This is a heavy TAT requiring the stamina to close Leads into Bookings within 4 hrs .
- Product Pitching & Lead Generation: During these Online meetings, you must confidently discuss Touracle's travel products, build relationships, and actively covert the lead into booking
3. Professional Presence & Communication
- Strong Personality: You should be an engaging, professional, and high-energy personality that can build immediate trust with Travellers requesting quotations for Staycations, vacations, Familay Holidays etc
- Bilingual Fluency: Excellent verbal communication skills in both English and Hindi are mandatory to effectively pitch products and handle objections on the field.
Key Responsibilities:
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Build and maintain strong relationships with customers
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Set and achieve monthly, quarterly, and annual Marketing targets as per company goals.
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Monitor Marketing performance and analyse market trends to optimize business strategies.
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Implement pricing strategies and Marketing promotions to drive conversions.
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Ensure daily Marketing reporting and accurate data management.ad, mentor, and motivate a team of B2B Marketing executives and assistant managers.
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Attend regular training sessions to enhance product knowledge and Marketing skills.
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Handle high-value negotiations and resolve client concerns efficiently.
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Stay updated on market trends, competitor strategies, and emerging opportunities.
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Provide insights to senior management to improve Marketing strategies and offerings.
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Recommend product and service improvements based on customer feedback.
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Work closely with operations, marketing, and product teams to ensure seamless service delivery.
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Align Marketing strategies with marketing campaigns for better lead conversion.
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Ensure compliance with company policies and industry regulations.
Preferred Qualifications & Experience:
· Bachelor's/Master's degree in Business, Marketing, Marketing, or a related field.
· Experience in B2C Marketing, preferably in the tourism and hospitality sector.
· Proven track record of achieving and exceeding Marketing targets.
· Experience with CRM tools, Marketing analytics, and reporting.
Core Competencies
· Marketing & Business Development | Negotiation & Closing Skills | Relationship Management | Leadership & Team Management | Strategic Thinking & Decision Making | Target-Oriented Approach | Excellent Communication & Presentation Skills
About Touracle
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