Social Media Manager

We are seeking a Social Media Manager who is passionate about using digital platforms to create awareness, build community, and spark meaningful conversations. This role will be based in person at our Mumbai office, where you will collaborate closely with teams across the organization. You will help shape Ummeed's online presence—crafting content, leading paid media efforts, and ensuring our messaging reflects the compassion and inclusivity at the core of our work.

Key Areas of Responsibility: Content & StorytellingBuild and implement thoughtful social media strategies that highlight Ummeed's programs, people, and impact.Create and curate engaging content (posts, reels, videos, stories) that communicate complex ideas with simplicity and sensitivity.Ensure a consistent and empathetic brand voice across all platforms.Paid Media & CampaignsPlan and run paid campaigns across Meta platforms and Google Ads to support awareness, registrations, fundraising, and outreach goals.Monitor campaign performance, optimize campaigns, manage budgets, and conduct A/B testing.Share insights that strengthen our digital outreach and help us reach more families and professionals.Analytics & LearningTrack and report key metrics such as engagement, reach, conversions, and campaign performance.Translate data into meaningful recommendations for future strategies.Stay updated on digital trends relevant to the development and disability sector.Community EngagementRespond to messages, comments, and inquiries with empathy, clarity, and respect.Encourage conversations that foster inclusion and awareness.Build relationships with partner organizations, influencers, and community groups aligned with Ummeed's values.CollaborationWork closely with the communications, programs, and fundraising teams to plan content around key events, initiatives, and stories.Coordinate with design teams and external vendors as needed.Support communication needs for workshops, campaigns, and events.

Bachelor's degree in communications, Marketing, Media Studies, or related fields.2–3 years of experience in social media management with hands-on experience in paid media.A genuine interest in social impact, child development, and inclusion is strongly preferred