Sales Executive / Manager – Food Service (Beverages)

About the Company

We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.

This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.

Role Overview

We are looking for a driven and entrepreneurial Sales Executive / Sales Manager to expand our beverage business within the Food Service sector. The role involves driving sales across QSR chains, cafés, bakeries, institutional buyers, and HoReCa accounts for our mass-market beverages. This is an opportunity to build a category from the ground up in a fast-growing startup environment.

Key Responsibilities

• Identify, pursue, and convert new business opportunities within Food Service & HoReCa.
• Build and manage strong relationships with QSRs, café chains, bakeries, and institutional customers.
• Achieve sales targets through direct selling, distributor management, and key account handling.
• Work closely with NPD and Marketing teams to align offerings with customer requirements.
• Manage the full sales lifecycle: lead generation → pitching → negotiation → closure → post-sale service.
• Track market trends, competition, and pricing to develop informed go-to-market strategies.
• Represent the brand at product tastings, trade shows, exhibitions, and industry events.

Requirements

• 3–8 years' experience in Food Service / HoReCa / QSR / Café / Institutional sales.

• Background in beverages, FMCG, food ingredients, or related industries preferred.
• Strong experience working with procurement teams, chefs, category managers, and purchase heads.
• Excellent communication, negotiation, and relationship-building skills.
• Highly driven, entrepreneurial, and comfortable in a fast-paced startup environment.
• Ability to work independently with strong ownership and outcome orientation.

Benefits

• Opportunity to build and scale a beverage category from the ground up.

• Dynamic, collaborative, and energetic culture.
• High ownership and autonomy in decision-making.
• Competitive compensation with performance-based incentives.
• Work closely with some of India's fastest-growing food service brands.