Marketing Executive

Executive – Marketing (SEO & Content Management)

Company : Global Wave Dynamics
Location: Gurgaon
Experience: 2 Years and above
Reporting To: Assistant Manager
Functional Alignment: VP – Business Development

Role Summary

Global Wave Dynamics is looking for an Executive – Marketing to support SEO execution and content management initiatives aligned with the company's lead generation and digital growth objectives.

This role is designed for a marketing professional with 2+ years of B2B experience, preferably within aviation, logistics, outsourcing, GCC, or service-driven industries. The individual will primarily focus on managing website content, supporting SEO growth initiatives, and ensuring alignment between digital visibility efforts and evolving business priorities.
The role will work closely with the Lead Generation Leader while executing in alignment with strategic direction provided by the VP – Business Development. The candidate is expected to bring demonstrated experience in contributing toward measurable impact within a similar B2B or industry-focused environment.

Requirements

Website Content Management

• Manage and continuously update website content aligned with evolving business priorities, service offerings, and strategic positioning
• Coordinate creation and optimization of website pages, service content, landing pages, blogs, case studies, and CTAs
• Ensure content consistency across all digital touchpoints and maintain alignment with the company's positioning across aviation, logistics, outsourcing, and GCC-focused solutions
• Support enhancement of website engagement, readability, user experience, and conversion-focused messaging
• Work closely with internal stakeholders to ensure content reflects evolving business strategy and market positioning

SEO Management & Coordination

• Take ownership of day-to-day SEO coordination and execution with the external SEO agency
• Ensure the agency delivers activities aligned with timelines, evolving SEO direction, and performance expectations defined by leadership
• Monitor keyword rankings, organic traffic, technical SEO activities, backlink progress, and overall website performance metrics
• Coordinate implementation of on-page SEO improvements including metadata optimization, keyword alignment, internal linking, and content structuring
• Track SEO performance and prepare structured reports for the Lead Generation Leader and VP – Business Development
• Ensure SEO execution contributes toward improved digital visibility, engagement, and inbound lead generation support

Research & Content Alignment

• Conduct ongoing industry research across aviation, logistics, outsourcing, and GCC sectors to support content development and SEO direction
• Identify relevant industry narratives, market trends, and positioning opportunities for website and digital content initiatives
• Support refinement of content strategy based on evolving business priorities and performance insights

Reporting & Execution Support

• Maintain structured reporting for SEO performance, website updates, and content execution initiatives
• Coordinate timelines and deliverables across agencies and internal stakeholders
• Ensure assigned marketing execution activities remain aligned with lead generation objectives and broader business strategy
• Support process improvement and execution efficiency across SEO and content workflows

Key KPIs

• Organic traffic growth
• Keyword ranking improvement
• Website engagement and CTA performance
• SEO execution quality and agency delivery
• Content performance and website optimization progress
• Contribution toward inbound lead generation support
• Timely execution of assigned deliverables

Key Requirements

• MBA in Marketing or equivalent qualification
• Minimum 2 years of experience in B2B marketing, preferably within aviation, logistics, outsourcing, GCC, or service-driven industries
• Strong written communication and website content management skills
• Basic to intermediate understanding of SEO strategy, keyword planning, and website optimization
• Experience coordinating with external agencies and cross-functional teams
• Familiarity with GA4, SEMrush/Ahrefs, CMS platforms, and related SEO tools is preferred
• Demonstrated experience in contributing toward measurable marketing outcomes such as improved website engagement, organic visibility, content performance, or digital positioning
• Exposure to execution-driven environments where SEO and content initiatives contribute toward business growth objectives
• Strong ownership mindset, execution discipline, and attention to detail

What We Are Looking For

• A candidate who has demonstrated measurable contribution within a similar B2B or industry-focused marketing environment
• Ability to independently manage website content coordination and SEO execution with an outcome-focused approach
• Understanding of how SEO and structured content contribute toward digital visibility and high-quality lead generation support
• Strong adaptability in a fast-paced growth environment with evolving priorities
• Structured communication, coordination, and execution capabilities
• Commercial understanding of B2B audience behaviour and conversion-focused digital communication strategies
• Someone capable of translating strategic direction into consistent execution across website and SEO initiatives