Online Mkt.] : Email Marketing Executive

Job Description:

We are looking for an experienced Inbound & Outbound Email Marketer who can manage end-to-end email marketing campaigns focused on customer engagement, lead nurturing, retention, and automation. The candidate should have hands-on experience in creating email journeys, campaign optimization, segmentation, and performance analysis.

Key Responsibilities:

Plan, execute and own email marketing campaigns, newsletters, and drip sequences

Create automated customer journeys and lifecycle workflows

Manage audience segmentation and personalization strategies

Coordinate with content, design, and marketing teams for campaign execution

Optimize open rates, CTRs, conversions, and overall email engagement

Perform A/B testing on subject lines, creatives, and CTAs

Monitor campaign performance and prepare regular reports

Ensure proper email deliverability and database hygiene

Work on lead nurturing and retention-focused communication strategies

Create reports and management dashboards

Required Skills & Tools:

Strong understanding of inbound & Outbound email marketing and marketing automation

Hands-on experience with:

Listmonk

Apollo

Clay

Instantly

AI tools for content optimization and automation

CRM/email automation platforms

Lead Generation Campaign for B2B

Advance Knowledge of Excel

Basic understanding of customer segmentation and analytics

Knowledge of email deliverability best practices

Familiarity with workflow automation and integrations

Preferred Qualifications:

Experience in B2B email lifecycle marketing

Understanding of user engagement and retention strategies

Good analytical and communication skills

• Experience: 3+ years
• Seniority: Mid Level
• Languages: English