Marketing Analyst

We're looking for a Marketing Analyst to lead and manage end-to-end marketing initiatives, from planning and execution to optimization across channels. You'll manage the complete marketing funnel, drive lead generation, and improve campaign performance across digital platforms.

• Develop and execute end-to-end marketing strategies and campaigns
• Manage SEO optimization and content marketing initiatives
• Plan and optimize SEM campaigns across Google Ads, LinkedIn Ads, and other platforms
• Own marketing budget allocation and ROI optimization
• Create and manage marketing funnels from awareness to conversion
• Develop content strategy and create blogs, case studies and product documentation
• Manage social media presence across all platforms (LinkedIn, Twitter, Facebook, etc.)
• Set up marketing automation workflows and lead nurturing campaigns
• Track and analyze marketing metrics (CAC, conversion rates, traffic sources etc)
• Conduct A/B testing and conversion rate optimization
• Create marketing collateral, ad copy, landing pages, and email campaigns
• Develop targeted campaigns for different buyer personas

Requirements

• 2-5 years of digital marketing experience (B2B SaaS preferred)

• Self-starter who can manage multiple projects independently

• Strong knowledge and hands-on experience of SEO, SEM, and Google Analytics

• Strong analytical and data-driven decision-making skills

• Excellent written and verbal communication

• Proven content writing and copywriting skills

• Experience managing social media marketing and community engagement

• Knowledge in marketing automation tools

• Budget management and ROI optimization experience