Growth Marketer

About WeDoGood: WeDoGood is a skilled volunteering platform that empowers social impact organizations by connecting them with skilled individuals who can help them amplify their impact. Our platform bridges the gap between social organizations and working professionals from top companies, enabling them to collaborate on meaningful projects and drive positive social impact.

About the Role: We are seeking a strategic and passionate Growth Marketer to lead our organic marketing initiatives and build thriving communities around our brand. This role focuses on driving sustainable growth for multiple services through content marketing, social engagement, SEO/AEO, and community-driven initiatives. The ideal candidate will be a strategist with creative storytelling skills who is okay to be the front face. Good if they have analytical skills and a deep understanding of organic digital channels.

Key Responsibilities:

• Content Marketing SEO:

• Strategise, manage and optimize high-quality, engaging content across multiple channels
• Manage content calendar and ensure consistent brand messaging
• Conduct keyword research and competitor analysis to identify growth opportunities
• Develop and execute comprehensive SEO strategies to improve organic search visibility

• Community Management Social Engagement:

• Build and nurture online communities across social media platforms
• Develop community engagement strategies to foster meaningful interactions
• Monitor social media conversations and respond to community inquiries
• Create user-generated content campaigns to amplify brand advocacy

• Community Growth Brand Advocacy:

• Design and implement community growth programs and initiatives
• Identify and cultivate brand ambassadors and community champions
• Develop referral programs and community-driven marketing campaigns
• Organize virtual (and few in-person) community learning events and engagement activities

• Analytics Performance Optimization:

• Track and analyze organic marketing performance metrics
• Monitor community engagement rates, growth patterns, and sentiment
• Generate insights and recommendations for continuous improvement
• Report on ROI and impact of organic marketing initiatives

• Cross-functional Collaboration:

• Partner with product, sales, and customer success teams
• Collaborate with design and content team on visual and written content creation
• Work with leadership to align marketing strategies with business objectives

Requirements:

• Experience Skills:

• 3-5 years of experience in digital marketing with focus on organic channels
• Proven track record in content marketing, SEO, and community management
• Strong understanding of social media platforms and organic growth strategies
• Experience with content management systems, analytics tools, and marketing automation
• Proficiency in Google Analytics, SEMrush, Ahrefs, or similar tools

• Strategic Analytical:

• Strong content strategy development and execution capabilities
• Data-driven mindset with ability to analyze performance and optimize campaigns
• Experience with A/B testing and conversion rate optimization
• Understanding of customer journey mapping and persona development

• Communication Leadership:

• Excellent written and verbal communication skills
• Strong storytelling ability and creative content creation skills
• Leadership experience in managing cross-functional projects
• Ability to build relationships and influence stakeholders at all levels

• Personal Qualities:

• Passionate about social impact and community building
• Self-motivated with strong project management skills
• Adaptable and thrives in fast-paced startup environment
• Collaborative team player with entrepreneurial mindset

3-5 years