Growth Marketing Manager

Job description

Role & Responsibilities

1. Marketing System Ownership

• Build and maintain a quarterly marketing calendar
• Own channel planning for LinkedIn, website, email, webinars, and partners
• Create repeatable campaign frameworks and SOPs
• Ensure consistent execution without follow ups

2. Content & Authority Engine

• Build founder led and solution led content
• Work with designers, writers, and video editors to produce content
• Repurpose content across platforms
• Ensure messaging consistency across sales and marketing

3. Social Media & Awareness

• Own organic social growth, primarily LinkedIn
• Plan and execute weekly content
• Track reach, engagement, clicks, and leads
• Continuously test and improve formats

4. Demand Generation & Campaigns

• Plan and execute webinars, partner campaigns, and co marketing initiatives
• Coordinate end to end execution including follow ups
• Work closely with sales to align messaging and lead flow

5. Performance Tracking

• Track weekly and monthly performance metrics
• Build simple dashboards and reports
• Identify what to scale, what to fix, and what to stop
• Focus on outcomes, not vanity metrics

6. Team & Vendor Coordination

• Brief and manage designers, content creators, and agencies
• Ensure timely delivery and quality control
• Take ownership instead of blaming dependencies

Requirements

Preferred candidate profile

• 2 to 3 years of hands-on experience in marketing execution
• Experience in B2B, SaaS, tech, or startup environments
• Strong understanding of content marketing and organic growth
• Experience running campaigns end to end
• Comfortable using AI tools for content and productivity
• Strong ownership, accountability, and communication

This role is NOT for you if :

* You want to plan and not execute

* You avoid numbers & measurement

* You need consistent reminders

* You believe marketing is only about creativity