Campaign Associate

Campaign Associate at Wishlink About WishlinkWishlink is a well-funded, early-stage startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalized shopping experience for every user, which is creator-led, so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media. Team and InvestorsWe're 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital. Why Join Us?Exciting ProblemThe way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way. Immense ScaleIn just 2 years of existence, Wishlink is used by over 800k users daily to discover and shop products online. This number has grown over 3x in the last 4 months. Stellar TeamWishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun! Growth OpportunityWe have grown remarkably in the last 4 months and are doing a monthly GMV of over Rs. 150cr. We are working with over 50,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more. Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey. What will you be doing?As a Campaign Associate at Wishlink, you will play a crucial role in ensuring our creator campaigns are executed smoothly and deliver exceptional results. Your responsibilities will include: Campaign Management:Coordinate end-to-end campaign execution by working closely with creators, brands, and internal stakeholders. Creator Onboarding and Engagement:Identify, onboard, and build strong relationships with creators to ensure active participation and alignment with campaign goals. Campaign Analytics and Reporting:Track campaign performance metrics such as clicks, conversions, and sales to measure success and provide actionable insights. Content Review and Optimization:Review creator content to ensure brand guidelines are met. Suggest optimizations to improve engagement and performance. Cross-Functional Collaboration:Work with Product, Tech, and Marketing teams to enhance the creator experience and resolve any campaign-related issues quickly. Trend Analysis:Stay updated on social media trends, creator economy insights, and platform algorithm changes to enhance campaign strategies.

Must Haves ● 1-2 years of experience in influencer marketing ● Confident and strong communication skills ● Customer empathy - the ability to get deep into how the customer thinks, understand their pain points and come up with solutions/ improve value proposition ● Ability to think on feet, street-smart ● Ability to take a logical and structured approach to problem statements ● Analytical skills to inform decision-making leveraging data