Senior Officer/Assistant Manager-E Commerce

Job Responsibilities

· Drive growth and expansion of WWF-India's online Conservation Products business.

· Manage all existing eCommerce channels for Conservation Products, including the WWF-India online store, Amazon etc.

· Manage online backend operations and product catalogue.

· Monitor and optimize product portfolio performance across pricing, margins, inventory and sales.

· eCommerce & Website Management

o Manage and optimize the organization's eCommerce platform and online store and Amazon

o Oversee product listings, pricing, inventory coordination, promotions, and order workflows.

o Ensure timely stock updates and order management across channels.

o Ensure website content related to products, campaigns, and sales initiatives is accurate, engaging, and updated regularly.

o Coordinate with web developers/design teams for website improvements, landing pages, and user experience optimization.

o Monitor website performance, traffic, conversions, and sales analytics.

· Digital Marketing & Sales Growth

o Develop and execute digital marketing (DM) campaigns (with assistance from the DM team) to increase online sales and visibility of conservation products.

o Plan and implement promotional campaigns around wildlife awareness days, seasonal campaigns and special events.

o Manage the social media handle and generate promotional content – including designing posts and related collateral for branding and selling online

o Drive customer acquisition and retention through email marketing, social media, SEO, SEM, and paid digital campaigns.

Senior Officer/Assistant Manager eCommerce - Conservation Products

o Collaborate with the communications team to create compelling storytelling-led campaigns aligned with the organization's mission.

· Content & Brand Communication

o Develop engaging product descriptions, campaign copy and promotional content.

o Ensure brand consistency across all digital sales and communication channels.

o Support visual merchandising and campaign presentation across website and social media platforms.

· Reporting & Analytics

o Track KPIs related to online sales, campaign performance, customer engagement, and website traffic.

o Generate regular performance reports and insights for internal stakeholders.

· Partnerships & Coordination

o Explore partnerships and collaborations that can enhance product visibility and revenue generation.

o Manage onboarding and operations across new eCommerce platforms and marketplaces.

Requirements

Graduate in any discipline. A degree in marketing will be helpful.

· Minimum 3 years of experience in eCommerce operations, online sales, or managing digital retail platforms.

· Strong understanding of major eCommerce marketplaces and their backend systems, including Amazon and similar platforms.

· Experience in managing online product catalogue, inventory, pricing and digital sales campaigns.