Product Marketing Manager

About This Role

We're looking for a Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. This role sits at the intersection of product, sales, and marketing, with a clear focus on translating customer and market insights into effective go-to-market execution.You'll work closely with cross-functional partners to shape messaging, enable sales teams, and support revenue growth across the product lifecycle. This is an execution-heavy role suited for someone who is comfortable working with data, customers, and internal stakeholders in a fast-moving SaaS environment.

What You'll Do

Customer & Market Insights

• Engage with customers and prospects to gather qualitative and quantitative insights.
• Translate customer needs and feedback into clear positioning and messaging inputs.
• Analyze the competitive landscape to identify gaps, opportunities, and differentiation.

Go-to-Market & Positioning

• Define and execute go-to-market strategies aligned with business priorities.
• Shape product positioning and narratives that support adoption and growth.
• Partner with product and marketing teams to support product launches and feature rollouts.

Sales Enablement

• Build sales playbooks, enablement materials, and core marketing assets.
• Partner with sales teams to refine messaging, positioning, and outreach approaches.
• Support sales teams with clear, usable materials that improve effectiveness in-market.

Demand & Growth Support

• Collaborate with marketing teams on demand generation and growth initiatives.
• Support optimization of conversion funnels and lead acquisition efforts.
• Ensure messaging consistency across campaigns and channels.

Measurement & Optimization

• Use analytics tools to measure the impact of marketing and GTM initiatives.
• Monitor performance and identify areas to improve effectiveness and efficiency.
• Apply insights to refine strategies and execution over time.

• Experience in product marketing, marketing, or product management, preferably in SaaS or B2B technology.
• knowledge and application of AI tools is a must have
• Experience supporting products across their lifecycle, from launch through adoption and growth.
• Comfort working with data and analytics to inform decisions and strategy.
• Ability to translate insights into clear messaging and actionable plans.
• Strong written and verbal communication skills.
• Ability to work closely with cross-functional teams in a fast-paced environment.
• Experience in rewards, incentives, loyalty, and fintech will be a big plus.