Sales Development Representative Lead

About This Role We run a data-\ndriven outbound and inbound-\nqualification motion, with every call, email, and account touch logged and worked in structured cycles - fresh outbound, dormant-\ndeal revival, closed-\nlost re-\nengagement, and no-\ndeal contact revival. This role owns the numbers behind that engine: the activity that goes in, the qualified pipeline that comes out, and the CRM discipline that lets us trust both.You'll lead a team of SDRs, hold them accountable to daily and weekly targets, keep the funnel clean and measurable, and turn activity data into decisions — who to call first, which accounts to revive, and where each rep needs to improve.

What You'll Do Team Leadership & Coaching

• Lead, coach, and develop a team of SDRs through daily huddles, call and email reviews, live listening, and weekly 1:1s tied to each rep's numbers.
• Own onboarding and ramp for new hires, guiding them to full quota productivity.
• Build a culture of accountability where targets, activity, and data hygiene are non-\nnegotiable, without undermining team morale. Pipeline Generation & Quality
• Carry a team quota for qualified meetings and sales-\naccepted pipeline.
• Run structured working cycles across fresh outbound, dormant-\ndeal revival, closed-\nlost re-\nengagement, and no-\ndeal contact revival, using scoring and prioritisation logic to guide who the team approaches first.
• Enforce qualification criteria so booked meetings convert into real pipeline rather than calendar activity. Performance Management
• Track and report daily, weekly, and monthly on activity and output metrics for each rep and the team.
• Own the SDR dashboards, keeping them accurate and using them to identify who's ahead, who's behind, and why.
• Run a weekly numbers review covering activity vs. target, connect and conversion rates, meetings booked, pipeline generated, and stage-\nby-\nstage drop-\noff.
• Diagnose performance gaps from the funnel data — pinpoint whether shortfalls stem from dials, connect rate, pitch, or qualification — and act on the right lever.
• Flag under-\nperformance early with a documented plan, and surface top performers for progression. Process, CRM & Data Hygiene
• Enforce complete, accurate logging of every call, email, note, and task in the CRM.
• Keep contact, company, and deal data clean so reporting and revival scoring remain trustworthy.
• Refine cadences, sequences, call scripts, and messaging based on performance data.
• Partner with Marketing on lead flow and SLAs, and with Account Executives on clean, well-\ndocumented handoffs.

• 3+\nyears in SDR, BDR, or inside sales, including 1–2 years leading, mentoring, or acting as a senior/lead SDR, ideally in B2B SaaS.
• A proven track record of personally hitting SDR quota, plus a clear example of lifting a team's or peers' performance.
• Strong hands-\nCDRM skills — able to build and read reports and dashboards, not just log activity.
• Genuine comfort with metrics — you instinctively break a shortfall down by funnel stage and act on it.
• Strong coaching, communication, and objection-\nhandling skills — you can teach a call, not just make one.
• An organised, consistent, and accountable operating style, running a tight cadence and expecting the same from your team.
• Experience with outbound tooling, sales engagement platforms, or lead-\nscoring and prioritisation systems (Nice to Have).
• Exposure to rewards, engagement, loyalty, or incentive-\ntech, or to selling to HR, Sales, or Marketing buyers (Nice to Have)