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Senior Events Marketing Specialist
Xoxoday (nReach)
Bangalore
Full-Time
3–6 years experience
Description
About This Role
We're looking for a senior events marketing specialist to help build awareness and demand for Xoxoday across global markets through events and webinars. This role exists to create meaningful engagement with our target personas and translate that engagement into qualified pipeline.You'll work closely with sales, product, and the broader marketing team to plan and execute field campaigns that align with our messaging and business priorities. This is an execution-focused role with room to experiment, learn, and improve outcomes over time.
What You'll Do
Field Events & Webinars
- Plan and execute field events and webinars aligned to campaign themes
- Identify and manage vendors, negotiate contracts, and coordinate logistics
- Drive end-to-end event execution from concept to post-event follow-up
Campaign Activation
- Design pre-event and post-event campaigns to generate and nurture leads
- Partner with content and digital teams to promote events across channels
- Develop messaging tailored to target personas and regional context
Cross-Functional Collaboration
- Partner with sales to align on target accounts and follow-up strategy
- Work with product and marketing teams to ensure campaign relevance
- Coordinate with agencies and external partners as required
Performance & Reporting
- Track event and webinar performance
- Measure pipeline contribution and overall return on event investments
- Share insights and recommend improvements for future campaigns
What We're Looking For
Nice to Have
What Makes You a Strong Fit
Why This Role Matters
Why Join Us
Eligibility Criteria
- 3–6 years of experience in offline and digital events marketing, preferably in a SaaS environment
- Experience supporting marketing initiatives across international markets
- Strong collaboration skills across sales, product, analytics, and content teams
- Clear communication and negotiation skills
- Ability to manage multiple workstreams with attention to detail
- Exposure to US or European markets in a similar role (Nice to Have)
About Xoxoday (nReach)
Xoxoday (nReach) is an Indian SaaS company offering employee engagement, rewards, and loyalty platforms, empowering businesses with digital gifting and incentive solutions.